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TAG HEUER EMBODIES SWISS AVANT-GARDE WATCHMAKING SINCE 1860. CRAFTED IN THE SWISS JURA MOUNTAINS, EACH TAG HEUER WATCH IS ENGINEERED FOR HIGH-PERFORMANCE.
THIS PASSION FOR ACTION, EMBODIED BY AMBASSADOR AND F1 RACING LEGEND AYRTON SENNA AND BY ON-SCREEN ACTOR RYAN GOSLING, IS INFUSED IN EVERY TAG HEUER WATCH. ECHOING THE HIGH-OCTANE WORLD OF MOTORSPORTS, THE TAG HEUER CARRERA, MONACO, OR AUTAVIA TIMEPIECES ARE ICONS BORN ON THE WRISTS OF CHAMPIONS.

TAG HEUER

FORMULA 1

Multiple options to fit any lifestyle. Wear it every day to do everything.

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TAG HEUER

CARRERA

Born on the race tracks in 1963, TAG Heuer Carrera is the spirit of endurance and high performance on your wrist. With refined indexes and hands to better catch the light, the TAG Heuer Carrera watches are an assertive statement for an elegant yet sporty feel.

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TAG HEUER

AQUARACER

A sports watch that adapts to all lifestyles.

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TAG HEUER

CONNECTED

Enjoy a blend of connectivity and design excellence with TAG Heuer Connected watches. Our new TAG Heuer Connected Smartwatch Calibre E4 Edition boasts smart wearable technology and exceptional savoir-faire for an iconic design and maximum comfort.

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TAG HEUER

MONACO

Launched in 1969, the Monaco changed forever the face of luxury Swiss watchmaking.

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TAG HEUER

LINK

The LINK is the only collection whose design started with its bracelet.

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Tag Heuer Inventory

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